Listing Features

• Title, Horse Name, Description, Price, Foal Date, Height, Weight, Temperment, Breed, Gender, Color, Coat, Registry, Attributes, Discipline, Pedigree, Photos(10), Coupons(add on), Video(add on).
• Featured Listings
• Unlimited Categories and Sub-Categories
• Upload Photos (10)
• Photos Automatically Resized
• More Listings from This Advertiser
• Ad View Counter

Home Page Features

• Separate Text Content for Registered and Unregistered Visitors
• Separate Featured Ads Display
• Quick Search Box
• Quick Browse by Category List

E-Commerce Features

• Real Time Credit Card Processing Integrated in the Site
• Full Transaction Logging and Reporting
• SSL Support
• Set Cards Accepted, Payment Message, Charge Description
• Payment Processors - Authorize.net, Paypal Standard, Paypal Pro, Paypal Payflow Gateway, PSI Gate (Canada & U.S.), Moneris (Canada), EWay (Australia), WorldPay (UK, Non-US), Call about others

Look/Layout and Theme Features

• Separate Layouts for Home and Interior Pages
• Style Sheet and .NET Theme Driven
• Simple Font and Color Changes Via CSS
• Common Page Header, Footer and Navigation Controls
• Fixed or Variable Width Pages Via CSS Changes

Security Features

• Security Codes ("Captcha") on Forms
• Registration Validation Via Email
• SSL encryption for Credit Card Processing
• Credit Card Data Never Stored on Your Server for PCI Compliance

Search Features

• Search Bloodline, Breed, Gender, Color, Coat, Registry, Temperament, Age, Height, Weight, Discipline, Attribute, Category, Keywords, Location, Coupons (add on)
• Saved Searches with Email Notices
• Featured Listings Display 1st in Search Results
• Paged Search Results - Previous, Next, Go To Page

Pricing Features

• Unlimited Pricing Plans
• Pricing Plan Types - Individual Listing, Subscription(bulk) and Category Based Pricing Supported
• Pricing Plan Attributes - Title, Description, Price, Duration, Plan Attributes(featured, number of photos, URL, Video-with video add on, Coupon-with coupon add on), Sort Order.
• Coupons - Can be defined for customer disounts and redemptions are tracked
• Coupon Attributes - effective dates, percentage or fixed dollar amount, Maximum Uses, Limited by Purchase Type

Customer Self Service Features

• On-line Registration With Email Validation
• Login/Logout
• Remember Me
• Forgotten Password
• Profile Update
• Personal Privacy Preferences Including Anonymous
• Refer Friend
• My Account Control Panel
• Create Listing, Edit Listing, View Listing
• Run Listing, Stop Listing, Delete Listing, Extend Listing
• Email Notices for Saved Searches
• Email Notices for Expired Listings and Subscriptions
• Personal Profile
• Personal Photo
• Saved Favorites

Browse Features

• By Category and Sub-Category
• By Location (Location Filter Add On)
• Paged Results - Previous, Next, Go To Page
• Featured Listings Display First

Display Advertising Features

• All Pages Support Display Advertising
• Header/Top/Right/Left/Middle/Bottom Page Locations
• Google Adsense Support Built In
• Graphic Banners, Text, Javascript, Flash, HTML Ads Supported
• Scheduled Start and End Date
• Different Ads by Category
• User Defined Display Sort Order

General Content Features

• FAQ's
• Links
• News
• Privacy Policy Page
• Terms & Conditions Page
• About Us page
• Contact Us Page
• Backoffice Content Management for All of these Pages

Backoffce Administration Features

• Customers - View, edit, add, change, delete, send email, export, purge
• Listings - View, edit, add, change, delete, approve, browse, export, purge
• Category Management
• Site Text - Home page, Page Titles, Page H1 Tags
• Pricing Plan Management
• Reference Tables Such as Country, State, FAQ, Postal Codes, Etc.
• Display Ad Management
• Email Templates to Control Text Sent in Email Messages
• Settings Wizard for Site Setup and Preferences

Hosting Requirements

• To run the software on your own server:
• Windows Operating System
• IIS Web Server
• ASP.net 3.5
• MS SQL Server 2005 or better